The wide palette of products will be enriched with the introduction of integral flour from buckwheat, rye, barley and wheat, which will be for sale at the end of the year.

Subotica

The devoted protection of the tradition of the “Subotica school of milling”, which is reflected in the production of “white” flour of the highest technological quality, we have separated ourselves from the rest as leaders on the domestic market concerning production and placement of 60 and 5 kg packages, says Radmila Sekulić, Assistant General Director for Production for “Privredni Pregled” regarding the jubilee celebrating 60 years in business. Fidelinka’s white flours are popular in households throughout Serbia and neighbouring countries and that is shown by the fact that we have a 55 percent loyal customer base in Serbia, according to the research agency GFK, as well as regular deliveries to countries in the region, says Radmila Sekulić.

Fidelinka, just like a majority of companies in this sector, was founded at the end of 1947 by the uniting of small mills from the area around Subotica into the milling company “Subotica”.

With the rationalisation of production we have achieved our goal, we have formed specialised mills that produce flour intended for various purposes: high quality white flour, which is used in the household as well as in production of special pastries, meal for pasta, flour for producing starch and modifications of starch, flour as a raw material for the needs of the bakery and confectionery industries as well as flour adapted for use by other specific customers, says Sekulić.

The newest project, but not the last, is the adaptation of existing equipment, as well as the purchase of new equipment in one of the mills, with the goal of processing corn into meal for beer and consumable meal as well as production of corn flour for the household, says Nešo Radulović, Fidelinka Mill Director.

Our goal is to, along with the corn programme, widen the production palette with the introduction of integral flours and grits from buckwheat, rye, barley and wheat. These types of milled products are obtained through grinding the full wheat grain and other grain cultures that have previously gone through a detailed cleansing in the mill cleaning area. Milling is conducted in the traditional way on a milling stone and the product produced is rich in cellulose fibres, proteins, B complex vitamins and other minerals.

It has been proven that food prepared from integral flour is not only beneficial for the digestive system, but also for the general health conditions. These products can be found in stores by the end of this year under our brand name and trademark, says Radulović.

Fidelinka is especially proud of its business philosophy related to customer care, and as a result has the largest customer base in Serbia and the region build over six decades of successfully managing customers and clients. The system of quality has been affirmed by the HACCP and JUS ISO 9001 certificates. 2007 was at the same time the basis for strict measures of internal control as well as potential for the possible placement of products on the markets of EU countries, which is already the case for signatory countries of the CEFTA agreement.

We are a company that controls its production processes in all phases, meaning critical points, says Radmila Sekulić.

Fidelinka has invested in one of the most modern and most sophisticated laboratories in the region. The laboratory controls all phases of processing, from the wheat grain all the way to the final product. Specialised milling, as a concept, is most often understood as all other forms of mill processing except for producing types of flour. By arranging the mills by purpose the optimal rationalisation of processing has been achieved, preserving the optimal quality of specific purpose products as well as satisfying the customers. The guaranteed uniform quality has also brought us special acknowledgement: the right to use the seal of “The Best of Vojvodina”.

Based on the statute of Article 5 of the Rulebook on the Content and Methods of Notification of Public Companies and Announcing the Possession of Shares with the Right to Vote (Official Gazette of RS No. 100/2006 and 116/2006).

The administration of the publicly held company Fidelinka Company AD Subotica

Announces the release of the six-month business plan for the second half of 2007.

1. Commercial Name: AD Kompanija Fidelinka Subotica; Seat: Subotica, Čantavirski put bb; Identification Number: 08022542; Taxpayer Identification Number: 100846314

. Website and e-mail address: www.fidelinka.co.yu; This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

3. Number and date of decision on registering with the registrar of commercial entities: BD.16394 / 23.06.2005

4. Primary Activity 15610 – Production of Milled Products

5. Data about the president and members of the Management Board: Siniša Bogićević, President Žanko Čađo, member Đorđe Matić, member Prof. Dr. Petar Sekulić, member Dr. Đorđe Psodorov, member Boško Palkovljević

6. Basic information about the six-month business plan for the current year:

The consolidated business plan for the second half of 2007 foresees revenue in the amount of 1,296,480 thousand dinars.

The following will have a large impact on the realisation of the plan:

- changing the configuration of the mill in the location of Bajmok (from processing wheat to processing corn). As a result of this the placement of beer and edible meal as well as a palette of livestock feed with a volume of 800 tons of processed corn monthly can be expected, and of that 400 tons of corn meal and 400 tons of livestock feed.

- with the accreditation and outfitting of the laboratory within the framework of the company, certified accompanying analyses of the company’s products will be received, as well as the possibility of offering external testing with the goal of issuing certification for export.

The plan from the first half of the year is 95.85% complete.

The publicly held company publishes a copy of this statement in a daily paper that is distributed across the entire territory of the Republic of Serbia and at the same time delivers it to the Securities Commission and the organised market, on which the shares of the company are traded. It is also made available on the company website.

Overview
19.11.2007