1. The biggest successes have been increasing product sales from the basic assortment by 15%, expansion of the sales network in Serbia and in the region, introduction of confectionery products in the sales assortment and expansion of the bakery industry in the territory of Serbia. Besides that, in this sixtieth year of existence, we can congratulate ourselves on acquiring the right to use the seal of "The Best of Vojvodina".

2. Developmental plans are oriented towards the expansion of the bakery industry, which we consider to have excellent outlook, towards the opening of bakeries in large retail chains throughout the country, as well as towards the development of the chain of café-bakeries Bread&Co.

At the end of the year in which the Fidelinka Company AD from Subotica celebrated six decades of operation, it once again confirmed its reputation as the leader on the domestic market of flour and pasta. Along with the ambitious plans for taking over the leading position on the market of the entire region of Southeastern Europe, Fidelinka received much public attention for the opening of its new bakery facility.

With its business and high quality products, Fidelinka from Subotica is among the most successful companies in Serbia and its path of development has only risen.
Consumers have recognised this fact and have remained loyal to Fidelinka’s products. Predrag Vučetić, Deputy General Director for Commercial Affairs, talks with STATUS about the path of development and plans of Fidelinka.

According to the results of GFK research, with around 60% highly loyal consumers, the company is in the first place on the pasta and flour market in Serbia.