With a six decade long tradition, the Fidelinka Company AD is a leader on the market of grocery products in Serbia and the region.

The Fidelinka brand is known by its high quality, competitive prices and rich assortment of products. All of that results in a dominating market share in the country and, more important than anything, numerous satisfied and very loyal customers.
Fidelinka invests all of its effort and enthusiasm into making sure its products are of the highest quality. Aware of the substantial links between the quality of food and health, in Fidelinka we pay the most attention to responsibly planned production. In accordance with current world trends of nutritional quality, our basic goal is to deliver a product to the customer with all of its nutritional value preserved.

The Fidelinka Company operates in accordance with the world standards ISO 9001 and the HACCP certificate in the entire production process. Fidelinka’s products possess the official acknowledgement that they are in accordance with international regulatory controls of quality and food security, meaning international standards that protect the customer.

To this extent, Fidelinka has entered an elite number of domestic producers whose food products have that have HACCP certification, thus ensuring quality and acceptance for export into the markets of the European Union.