Fidelinka was founded at the end of 1947 through the unification of small mills from the area around Subotica into the company “Subotica”.
The devoted protection of the tradition of the “Subotica school of milling”, which is reflected in the production of “white” flours of the highest technological quality, Fidelinka has distinguished itself as leaders on the domestic market concerning production and placement of 1 and 5 kg packages.

More than a half-century ago, Fidelinka found a way to preserve all the blessings that nature has given us in the form of grains and in the best way turn them into top quality pastas. The modern, dynamic way of living more and more creates the need to simplify the process and shorten the time needed to prepare a healthy meal.

The bakery industry within the framework of the Fidelinka Company AD has a tradition of perfecting its products for more than four decades. During this period a hardworking apprentice grows into a good journeyman and becomes a skilled master - a virtuoso in making bread and pastries without which our daily nutrition could not be imagined.

The Fidelinka Starch Refinery is the only one in Serbia involved in the production of wheat starch and vital wheat gluten based from wheat flour, as well as other modifications of wheat starch and vital wheat gluten. Within its operations a wide palette of products are produced which cover:

In the confectionery industry during 2006, Fidelinka produced and promoted salty and sweet products under the brand names McCracker, Supereca, Mini Zoo and Obli. The market potential we recognized in the confectionary programme proved to be legitimate. Initial research conducted by Fidelinka on a carefully selected target group of customers showed the potential of the positive and powerful image, quality perception, packaging and well-received brand names.

After six decades in production of grains and pasta Fidelinka, in its own strategic direction of development, also began creating brands in the sector of finalized products.
During its jubilee year, Fidelinka started and established its own sales network with the chain of modern café-bakeries Bread&Co.